Product showcase that pivots to event invitation
HAY uses desirability created by product imagery — showing the Chisel collection across finishes and rooms — as momentum to carry viewers into exhibition details, turning aesthetic interest into attendance.
Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.
- Published
- June 10, 2026
- Stories
- 13· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
13 of 13 stories
1photo
2photo
3photo
4photo+1 min
5photo+1 min
6photo+1 min
7photo+2 min
8photo+2 min
9photo+2 min
10video+6 min
11photo+6 min
12video+6 min
13photo+6 minThe same intention, elsewhere
87 sequences classified “Drive attendance” across 19 accounts.





