@haydesign· Home & Living

Product showcase that pivots to event invitation

HAY uses desirability created by product imagery — showing the Chisel collection across finishes and rooms — as momentum to carry viewers into exhibition details, turning aesthetic interest into attendance.

Drive attendanceAsking for the actionHome & Living

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
June 10, 2026
Stories
13· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

13 of 13 stories
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The same intention, elsewhere

87 sequences classified “Drive attendance” across 19 accounts.