@thefrankieshop· Fashion

Event announcement sandwiched inside product carousel

The Frankie Shop frames an in-store event invitation with menswear arrivals, banking on the product clips to hold attention long enough that the event call resurfaces as followers swipe through. The sandwich structure sacrifices event urgency for broader reach.

Drive attendanceAsking for the actionFashion

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
June 19, 2026
Stories
10· 9 videos
Type
story
Source
View on Instagram ↗

Frame by frame

10 of 10 stories
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2photo+11 min
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3video+59 min
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4video+59 min
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5video+60 min
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6video+60 min
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7video+60 min
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8video+64 min
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9video+64 min
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10video+65 min
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The same intention, elsewhere

87 sequences classified “Drive attendance” across 19 accounts.