@thefrankieshop· FashionThree women, three garments, one wearing caption
The brand pairs each garment with a recognizable style figure to borrow her audience and credibility, using an identical naming format so the eye reads it as one campaign, not three posts.
Borrow celebrity visibility · Uses the attention paid to someone else as a shortcut to being wanted.
- Published
- August 30, 2026
- Stories
- 3
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
1photo
2photo
3photoThe same intention, elsewhere
142 sequences classified “Borrow celebrity visibility” across 63 accounts.
