@on is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plansLuxury collaboration announced through craft close-ups
On translates a fashion partnership into athletic brand language by focusing on craftsmanship details — needle, thread, wire — that bridge Loewe's artisan heritage with On's precision engineering, ending with a live-stream reveal that makes the drop feel immediate.
Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.
- Published
- May 14, 2026
- Stories
- 3· 3 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
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3+4 minThe same intention, elsewhere
36 sequences classified “Announce a collaboration” across 13 accounts.





