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@on· Wellness

Luxury collaboration announced through craft close-ups

On translates a fashion partnership into athletic brand language by focusing on craftsmanship details — needle, thread, wire — that bridge Loewe's artisan heritage with On's precision engineering, ending with a live-stream reveal that makes the drop feel immediate.

Announce a collaborationReaching a cold audienceWellness

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
May 14, 2026
Stories
3· 3 videos
Type
story
Source
View on Instagram ↗

Frame by frame

3 of 3 stories
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3+4 min
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The same intention, elsewhere

36 sequences classified “Announce a collaboration” across 13 accounts.