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@netaporter· Fashion

Collaboration reveal anchored in vacation fantasy

Net-A-Porter introduces a capsule through location mood before product, letting holiday context sell the sandals instead of leading with catalog shots. Toy sailboats and coastal props layer in brand names only after establishing the lifestyle.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
July 4, 2026
Stories
8· 3 videos
Type
story
Source
View on Instagram ↗

Frame by frame

8 of 8 stories
1
Establishinglogo_lockup
2+1 min
Styling contextlogo_lockup
3+3 min
Named creditmention
4+5 min
Named credit
5+5 min
Naming
6+6 min
Establishing
7+7 min
Naminglink_stickermention
8+17 min

The same intention, elsewhere

36 sequences classified “Announce a collaboration” across 13 accounts.