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@odd.balance· Food & Drink

Fake phone reminder tells you to drink matcha

Odd Balance borrows the familiar look of a phone notification to make a product plug feel like a personal nudge rather than an ad.

Drive product purchaseAsking for the actionFood & Drink

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 28, 2026
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Purchase routelink_sticker

The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.