@maisonalaia is outside the free selection
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@maisonalaiaSame campaign portrait, cropped tighter with a shop link
Alaïa leans on a recognisable star's face to stop the scroll, then recrops the same image closer and adds a shoppable link to convert that attention into traffic.
Borrow celebrity visibilityReaching a cold audience
Borrow celebrity visibility · Uses the attention paid to someone else as a shortcut to being wanted.
- Published
- August 25, 2026
- Stories
- 2
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
2 of 2 stories
1
2The same intention, elsewhere
142 sequences classified “Borrow celebrity visibility” across 63 accounts.
