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@netaporter· Fashion

Three-frame collaboration announcement through coastal brand motifs

Net-a-Porter turns a partnership launch into atmosphere: sailboats and coconuts carry co-branding before any product appears, making the collaboration feel like a shared world rather than a capsule drop.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
July 4, 2026
Stories
3
Type
story
Source
View on Instagram ↗

Frame by frame

3 of 3 stories
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The same intention, elsewhere

36 sequences classified “Announce a collaboration” across 13 accounts.