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@magdabutrym· Fashion

Studio color slides into backstage black-and-white

Magda Butrym pairs a polished campaign frame with grainy backstage close-ups to make the leather wrap coat feel both directional and lived-in, building desire through texture contrast rather than product listing.

Build aspirational brand imageReaching a cold audienceFashion

Build aspirational brand image · Ties the brand to a world, so the product is wanted before it is compared.

Published
August 18, 2026
Stories
4
Type
story

Frame by frame

4 of 4 stories
1
Establishingmention
2+16 min
Namingmentionlogo_lockup
3+16 min
Behind the scenesmention
4+17 min
Isolationmention

The same intention, elsewhere

257 sequences classified “Build aspirational brand image” across 75 accounts.