@haydesign· Home & Living

Product launch built on material honesty

Hay anchors the O2 chair in its construction logic—textile, steel, air—before showing settings or colours, so every subsequent frame reads as proof of that stripped-back promise rather than styling.

Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.

Published

June 18, 2026

Stories

7· 3 videos

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story

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