Seasonal product catalogue styled as ambient travel vignettes
HAY reframes a summer product push as aspirational lifestyle moments, embedding chairs and accessories into sun-soaked scenes that feel discovered, not sold. The light touch keeps commercial intent secondary to mood.
Drive product purchase · Asks for the sale now, by the shortest route available.
- Published
- July 2, 2026
- Stories
- 5
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
5 of 5 stories
1photo
2photo
3photo+1 min
4photo+1 min
5photo+4 minThe same intention, elsewhere
181 sequences classified “Drive product purchase” across 25 accounts.





