@haydesign· Home & Living

Seasonal product catalogue styled as ambient travel vignettes

HAY reframes a summer product push as aspirational lifestyle moments, embedding chairs and accessories into sun-soaked scenes that feel discovered, not sold. The light touch keeps commercial intent secondary to mood.

Drive product purchaseAsking for the actionHome & Living

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
July 2, 2026
Stories
5
Type
story
Source
View on Instagram ↗

Frame by frame

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The same intention, elsewhere

181 sequences classified “Drive product purchase” across 25 accounts.