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@mytheresa.menResort wear at sunset, seen from a cliff
Mytheresa Men sells a mood before a product, using cinematic landscape and distance shots so the clothing reads as lifestyle rather than merchandise.
Build aspirational brand imageReaching a cold audience
Build aspirational brand image · Ties the brand to a world, so the product is wanted before it is compared.
- Published
- August 23, 2026
- Stories
- 3· 2 videos
- Type
- story
- Source
- View on Instagram ↗
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3 of 3 stories
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2+1 min
3+1 minThe same intention, elsewhere
257 sequences classified “Build aspirational brand image” across 75 accounts.
