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Two models, one bag, two colourways

Stella McCartney wants direct product purchase, so each frame carries its own shoppable link while alternating colourways and models keeps the collection feeling broad, not repetitive.

Drive product purchaseAsking for the action

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 26, 2026
Stories
5
Type
story

Frame by frame

5 of 5 stories
1
Naminglink_stickerhashtag
2
Isolationlink_stickerhashtag
3
Styling contextlink_stickerhashtag
4
Range extensionlink_stickerhashtag
5
Wideninglink_stickerhashtag

The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.