@thefrankieshop· Fashion

New arrivals framed by a single anchor look

The Frankie Shop bookends the sequence with one styled outfit, using repetition to anchor attention while the middle frames cycle through individual pieces. The frame makes browsing feel curated, not catalogued.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
July 17, 2026
Stories
5· 5 videos
Type
story
Source
View on Instagram ↗

Frame by frame

5 of 5 stories
1video
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2video+4 min
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3video+6 min
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4video+7 min
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5video+8 min
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The same intention, elsewhere

69 sequences classified “Drive discovery of new arrivals” across 13 accounts.