@theordinary is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@theordinary· Beauty

Pop-up walkthrough to drive in-person attendance

The Ordinary opens with event logistics, then transitions into installation documentation to make the space feel explorable. The shift from announcement to tactile proof turns awareness into curiosity.

Drive attendanceAsking for the actionBeauty

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
May 5, 2026
Stories
6· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

6 of 6 stories
1
Establishinglogo_lockup
2+4 min
Establishinglink_sticker
3+43 min
Establishinglogo_lockup
4+43 min
none
5+43 min
logo_lockup
6+44 min
Demonstrationnone

The same intention, elsewhere

87 sequences classified “Drive attendance” across 19 accounts.