@loewe is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@loewe· FashionBody-first collaboration tease with delayed partner reveal
LOEWE withholds the partner's name until the final frame, spending four stories on texture and form to build intrigue before crediting On, making the reveal feel earned rather than announced.
Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.
- Published
- May 15, 2026
- Stories
- 5· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
5 of 5 stories
1
2+1 min
3+2 min
4+2 min
5+3 minThe same intention, elsewhere
36 sequences classified “Announce a collaboration” across 13 accounts.
