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@mytheresa.com· Fashion

A chess game in denim and knit

Mytheresa announces a stylist collaboration through a single styled scene rather than a logo lockup, letting the outfit and setting imply taste alignment instead of stating it.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 30, 2026
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The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.