@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyProduct intro flipped into gift-with-purchase anchor
The Ordinary introduces a reusable product on its own merits first, then reframes it as a free gift to drive toner sales — the bonus feels valuable because it was positioned as standalone worthy.
Convert on a discount · Clears stock by giving a reason to act today rather than later.
- Published
- July 8, 2026
- Stories
- 3· 3 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
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3The same intention, elsewhere
99 sequences classified “Convert on a discount” across 18 accounts.
