@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyProduct launch as ingredient education
The Ordinary teaches rather than teases: it names the texture innovation, lists clinical benefits, explains the actives, and places the product in a routine. Function over mood matches the brand's no-marketing stance.
Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.
- Published
- July 10, 2026
- Stories
- 4· 4 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
4 of 4 stories
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4The same intention, elsewhere
118 sequences classified “Teach product use” across 21 accounts.
