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@maxmara is outside the free selection
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@maxmaraOne fragrance's ingredients, bottles, and refill sizes
Max Mara needed to launch a new scent credibly, so it led with ingredient provenance and refillable formats before showing the bottle, turning specs into desirability.
Announce availabilityHelping people consider
Announce availability · Makes it known that something exists and can be had, without asking for the purchase yet.
- Published
- August 26, 2026
- Stories
- 5· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
5 of 5 stories
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5+3 minThe same intention, elsewhere
208 sequences classified “Announce availability” across 69 accounts.
