@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyFree branded shuttle documented by riders
The Ordinary provides real utility—a free NYC bus route—then reposts rider content to prove the service is used and loved, turning infrastructure into social proof.
Celebrate the community · Makes existing buyers visible, so belonging becomes a reason to buy.
- Published
- May 26, 2026
- Stories
- 9· 3 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
9 of 9 stories
1
2+1 min
3+28 min
4+28 min
5+37 min
6+39 min
7+39 min
8+62 min
9+63 minThe same intention, elsewhere
31 sequences classified “Celebrate the community” across 12 accounts.
