@arcteryx· Fashion

Event recap built entirely from attendee posts

Arc'teryx celebrates its Alpine Academy by reposting participant content, proving the event's value through attendees' own documentation rather than official photography. The bracket structure—thank you, reposts, next edition—frames community content as the evidence.

Celebrate the communityReaching a cold audienceFashion

Celebrate the community · Makes existing buyers visible, so belonging becomes a reason to buy.

Published
July 8, 2026
Stories
10· 5 videos
Type
story
Source
View on Instagram ↗

Frame by frame

10 of 10 stories
1photo
swipe_promptarrowlogo_lockup
2photo+1 min
reposted_postmention
3photo+2 min
reposted_postmention
4photo+2 min
Wideningreposted_postmention
5video+3 min
Establishingreposted_postmention
6video+5 min
Named creditreposted_postmention
7video+5 min
reposted_postmention
8video+6 min
reposted_postmention
9video+9 min
reposted_postmentionprogress_bar
10photo+13 min
mentionlogo_lockup

The same intention, elsewhere

31 sequences classified “Celebrate the community” across 12 accounts.