@rhode· Beauty

Pop-up event told entirely through attendee reposts

Rhode skips its own footage and posts only attendee stories, turning the pop-up into proof that people showed up and cared. The brand voice disappears, replaced by twelve excited customers documenting the same experience from different angles.

Celebrate the communityReaching a cold audienceBeauty

Celebrate the community · Makes existing buyers visible, so belonging becomes a reason to buy.

Published
June 11, 2026
Stories
12· 2 videos
Type
story
Source
View on Instagram ↗

Frame by frame

12 of 12 stories
1photo
Establishingmention
2photo
Outside voicemention
3photo
Establishingnone
4photo
Wideningmention
5photo
Wideningmention
6photo
mention
7photo
Outside voicemention
8photo
mentionlogo_lockup
9video
Wideningmention
10photo
mention
11photo+1 min
Establishingmentionlocation_tag
12video+1 min
mention

The same intention, elsewhere

31 sequences classified “Celebrate the community” across 12 accounts.