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@skims· Fashion

Bedtime refresh, broken into three pajama sets

SKIMS pairs an aspirational bedtime scene with plain-background product breakdowns so viewers can move from mood to specific item to purchase without confusion.

Drive product purchaseAsking for the actionFashion

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 20, 2026
Stories
5
Type
story

Frame by frame

5 of 5 stories
1
Establishing
2
Naming
3
Range extension
4
Range extension
5+1 min
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The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.