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@mytheresa.com· Fashion

Kids answer grown-up questions on a bench

Still being analysed. Intention, frame roles and takeaways usually appear within two nights of collection.

Mytheresa borrows smalltalk.worldwide's kid-interview format to make a luxury brand feel warm and unscripted, using children's honesty to disarm typical fashion-ad polish.

Announce a collaborationReaching a cold audienceFashion

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 31, 2026
Stories
1· 1 video
Type
story

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The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.