@thefrankieshop· Fashion

Region-split sale announcement with duplicate frames

The Frankie Shop separates US and EU audiences into sequential frames rather than a single story with dual links, ensuring each shopper sees only their relevant entry point and reducing friction.

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published

July 8, 2026

Stories

2

Type

story

Source

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