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@vitalproteins is outside the free selection

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@vitalproteins· Food & Drink, Wellness

Reflex contest at the US Open wins courtside seats

Vital Proteins used a live agility challenge and reposted partner reactions to attach itself to the US Open's prestige, borrowing the tournament's cultural weight rather than just advertising near it.

Establish cultural credibilityReaching a cold audienceFood & DrinkWellness

Establish cultural credibility · Earns a place in a world that can't be bought, by showing up in it rather than claiming it.

Published
August 26, 2026
Stories
10· 6 videos
Type
story

Frame by frame

10 of 10 stories
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Establishingcaption_barlogo_lockup
2+1 min
Stepcaption_barlogo_lockup
3+5 min
Stepcaption_barlogo_lockup
4+7 min
Establishingcaption_barlogo_lockup
5+8 min
Invitationcaption_barlogo_lockup
6+11 min
Outside voicecaption_barmentionlogo_lockup
7+12 min
Outside voicecaption_barmention
8+12 min
Lifestyle placementcaption_barmentionlogo_lockup
9+12 min
Quotecaption_barmention
10+12 min
Demonstrationcaption_barmentionlogo_lockup

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