@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyPop-up announcement with attendance poll upfront
The Ordinary opens with an interactive sticker that pre-commits interest before revealing logistics, turning passive scrollers into participants who've already said yes and now need details.
Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.
- Published
- July 29, 2026
- Stories
- 2· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
2 of 2 stories
1
2+5 minThe same intention, elsewhere
87 sequences classified “Drive attendance” across 19 accounts.
