@made_in_design is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

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@made_in_design· Home & Living

Festival tour establishing category authority through curation

Made In Design walks through Copenhagen's 3 Days of Design without selling anything, letting the sequence of respected brands (HAY, &Tradition, Ferm Living) position the retailer as an informed insider rather than a merchant.

Establish cultural credibilityReaching a cold audienceHome & Living

Establish cultural credibility · Earns a place in a world that can't be bought, by showing up in it rather than claiming it.

Published
June 11, 2026
Stories
16
Type
story
Source
View on Instagram ↗

Frame by frame

16 of 16 stories
1
Establishing
2
Naming
3+1 min
4+1 min
5+1 min
6+2 min
Naming
7+2 min
8+2 min
Styling context
9+2 min
10+2 min
11+3 min
12+4 min
13+4 min
Isolation
14+4 min
15+4 min
16+4 min

The same intention, elsewhere

120 sequences classified “Establish cultural credibility” across 27 accounts.