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@erl· Fashion

Beach shoot pairs boxers with cranberry plaid jacket

erl uses a wide origin shot to build story, then a close shot with a direct link for each garment, turning scenery into two separate purchase moments.

Drive product purchaseAsking for the actionFashion

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 23, 2026
Stories
3
Type
story

Frame by frame

3 of 3 stories
1
Naminglogo_lockup
2+7 min
Purchase routelink_sticker
3+7 min
Purchase routelink_sticker

The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.