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Kids and a dog wear Peanuts x Tommy

Tommy Hilfiger builds warmth for the Peanuts collaboration by showing kids playing outdoors first and naming the collection only at the end, letting the lifestyle sell before the branding.

Announce a collaborationReaching a cold audience

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 28, 2026
Stories
3· 1 video
Type
story

Frame by frame

3 of 3 stories
1
Withholdlogo_lockup
2+1 min
Wideningnone
3+1 min
Naminglink_sticker

The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.