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@erewhon· Food & Drink

Health personality unveils passionfruit lemonade amino smoothie

Erewhon pairs a trusted wellness figure's endorsement with a post-workout group moment to prove the drink's appeal, then closes with the full recipe card to justify the price and drive immediate orders.

Announce a collaborationReaching a cold audienceFood & Drink

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published
August 18, 2026
Stories
3
Type
story

Frame by frame

3 of 3 stories
1
Establishingmention
2+1 min
Wideningmention
3+3 min
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The same intention, elsewhere

118 sequences classified “Announce a collaboration” across 43 accounts.