@arcteryx· Fashion

Event coverage built to pull attendees mid-show

Arc'teryx uses Instagram stories not to recap TrailCon but to drive foot traffic during the event itself: announcement, visitor proof, explainer, booth location, and staff invitation create a funnel from scroll to showing up.

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published

June 23, 2026

Stories

5· 2 videos

Type

story

Source

View on Instagram ↗