@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyProduct education disguised as casual reminder
The Ordinary frames lash serum instructions as a friendly nudge — 'your reminder to put that serum on EVERY. DAY.' — which lowers resistance before delivering formulation details and a purchase link.
Drive product purchase · Asks for the sale now, by the shortest route available.
- Published
- July 24, 2026
- Stories
- 4· 4 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
4 of 4 stories
1
2+1 min
3+1 min
4+1 minThe same intention, elsewhere
181 sequences classified “Drive product purchase” across 25 accounts.
