@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyReframe the problem before showing the solution
The Ordinary earns credibility by dismissing hygiene myths first, positioning acne as physiology rather than failure. Only after establishing empathy does the brand introduce products, making the pitch feel like support.
Teach product use · Removes the “I wouldn't know how to use it” objection by showing the gesture.
- Published
- July 28, 2026
- Stories
- 5· 5 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
5 of 5 stories
1
2
3
4
5+29 minThe same intention, elsewhere
118 sequences classified “Teach product use” across 21 accounts.
