@thefrankieshop· Fashion

New arrivals split between product shots and named influencer wear

The Frankie Shop brackets shoppable studio shots with real-world styling by named individuals, shifting from transaction to aspiration. The named credits turn customers into characters, making garments feel already chosen by people worth knowing.

Drive discovery of new arrivalsHelping people considerFashion

Drive discovery of new arrivals · Gives a reason to come back and look, turning newness into an appointment.

Published
July 12, 2026
Stories
9· 6 videos
Type
story
Source
View on Instagram ↗

Frame by frame

9 of 9 stories
1video
Lifestyle placementlink_sticker
2video+7 min
Demonstrationlink_sticker
3video+9 min
Establishinglink_sticker
4video+9 min
Establishinglink_sticker
5video+10 min
Isolationlink_sticker
6video+10 min
Demonstrationlink_sticker
7photo+66 min
Styling context
8photo+66 min
Named credit
9photo+66 min

The same intention, elsewhere

69 sequences classified “Drive discovery of new arrivals” across 13 accounts.