@theordinary is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@theordinary· Beauty

Event launch told through attendee reposts

The Ordinary opens with logistics, then switches to visitor documentation to prove the event happened and felt worth attending. Reposted content does double duty: it shows the experience and signals organic buzz.

Drive attendanceAsking for the actionBeauty

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
August 8, 2026
Stories
6· 6 videos
Type
story
Source
View on Instagram ↗

Frame by frame

6 of 6 stories
1
mention
2+2 min
mentionlink_sticker
3+31 min
link_stickercaption_bar
4+32 min
caption_barreposted_post
5+32 min
caption_barreposted_post
6+72 min
mentioncaption_barreposted_post

The same intention, elsewhere

87 sequences classified “Drive attendance” across 19 accounts.