@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyNew store opening with personalization event
The Ordinary turns a retail expansion announcement into an experiential invitation: the lip balm personalization offer gives customers a reason to visit beyond browsing, making the opening feel participatory rather than transactional.
Announce a retail location · Anchors the brand in a real place, which makes it verifiable by something other than its website.
- Published
- July 29, 2026
- Stories
- 2· 1 video
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
2 of 2 stories
1
2+1 minThe same intention, elsewhere
45 sequences classified “Announce a retail location” across 18 accounts.
