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@aritzia· Fashion

A muse's fitness routine, shoppable end to end

Aritzia borrows a fitness creator's real habits and favorite pieces to make activewear feel personally endorsed rather than advertised, then converts that trust into a shoppable grid.

Drive product purchaseAsking for the actionFashion

Drive product purchase · Asks for the sale now, by the shortest route available.

Published
August 19, 2026
Stories
7· 3 videos
Type
story

Frame by frame

7 of 7 stories
1
Namingmention
2
Purchase routelink_sticker
3
Candidlink_sticker
4+11 min
Isolationlink_sticker
5+12 min
Styling contextlink_sticker
6+13 min
Grid summarylink_sticker
7+13 min
Taglinelink_sticker

The same intention, elsewhere

680 sequences classified “Drive product purchase” across 140 accounts.