@haydesign· Home & Living

Event invitation that transitions into product showcase

HAY hooks traffic with an event announcement, then uses the captive sequence to launch Mimi: once you're reading dates and addresses, you stay for seven frames and absorb the new collection as part of the exhibition story.

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published

June 11, 2026

Stories

7· 1 video

Type

story

Source

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