@haydesign· Home & Living

Product debut tethered to single-store event window

HAY uses exclusive availability during a design-week event to convert product interest into foot traffic, making the store the only route to purchase during peak visitor flow.

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published

June 11, 2026

Stories

5· 1 video

Type

story

Source

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