@gisou is outside the free selection

The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.

See the plans
@gisou· Beauty

Ice cream redemption mechanic tied to retail spend

Gisou uses a free ice cream to pull Sephora shoppers into a second location, turning a €50 purchase trigger into foot traffic at a pop-up. The luggage tag becomes the bridge between transactions.

Drive attendanceAsking for the actionBeauty

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published
July 16, 2026
Stories
6· 1 video
Type
story
Source
View on Instagram ↗

Frame by frame

6 of 6 stories
1
logo_lockup
2+1 min
Demonstrationnone
3+3 min
none
4+3 min
Taglinenone
5+3 min
Purchase routenone
6+3 min
none

The same intention, elsewhere

87 sequences classified “Drive attendance” across 19 accounts.