@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautyCategory critique as event invitation
The Ordinary uses its core positioning — stripping inflated beauty marketing — as the hook to drive foot traffic. The joke-labeled fruit makes the brand belief tangible before listing six cities, turning ideology into attendance.
Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.
- Published
- May 7, 2026
- Stories
- 3· 2 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
3 of 3 stories
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3+5 minThe same intention, elsewhere
87 sequences classified “Drive attendance” across 19 accounts.
