@theordinary is outside the free selection
The reading stays open — what the brand is after, why this sequence, how to apply it. The images come with a paid plan.
See the plans
@theordinary· BeautySatirical product reveals disguise event invitation
The Ordinary mocks overpriced beauty branding with fake produce labels before revealing pop-up locations, using the absurdity to earn attention for logistics that would otherwise be skipped.
Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.
- Published
- May 8, 2026
- Stories
- 4· 4 videos
- Type
- story
- Source
- View on Instagram ↗
Frame by frame
4 of 4 stories
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4The same intention, elsewhere
87 sequences classified “Drive attendance” across 19 accounts.
