@haydesign· Home & Living

Exhibition wayfinding from brand store to venue

HAY drives attendance by showing exactly how to get there: a hand-drawn map connects their own store to the venue, turning familiar ground into a walking route and lowering the friction of showing up.

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published

June 3, 2026

Stories

5· 2 videos

Type

story

Source

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