@haydesign· Home & Living

Exhibition invitation structured as arrival directions

HAY treats the announcement as a journey: invitation, map, shipping scene, venue exterior, then full details. The structure mirrors how someone would actually find the space, making attendance feel navigable and real.

Drive attendance · Gets someone to travel in person — the costliest thing a story can ask for.

Published

June 8, 2026

Stories

5· 2 videos

Type

story

Source

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