@haydesign· Home & Living

Collaboration announcement through repeated product placement

HAY lets the bicycle exist in its natural environment rather than announcing with copy or campaign staging. Repetition across five frames — urban backdrops, branded parking, canal settings — makes the collaboration feel already integrated into Copenhagen life.

Announce a collaboration · Crosses two audiences: each discovers the other brand through a name it already trusts.

Published

June 10, 2026

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story

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